Ms. Hoang Thi Tuyet Hong, Manager of the Trademark Department at KENFOX IP & Law Office, is a strong candidate for the "Special Counsel of the Year" award under the “Women in Law Award”. This recognition is based on her outstanding achievements, exceptional capabilities, and unwavering dedication in the field of trademark consulting and representation, as well as intellectual property enforcement.

• 15 years of experience: With over 15 years of experience in the field of trademark consulting and protection, as well as intellectual property enforcement, Ms. Hong has demonstrated outstanding professional competence and the ability to effectively resolve complex cases.

• Successful representation of major corporations: Hong has advised and represented numerous large domestic and international enterprises, including OPPO, Midea, TCL, SICPA, UCB, Alticor, Amway, Bayer, Infinitus, FPT Group, and SOHACO Pharmaceutical Group. This demonstrates the trust that major clients place in her expertise and experience.

• Impressive victory in a pharmaceutical trademark lawsuit (2023): Hong and her team secured a significant victory in a 4-year long lawsuit, successfully protecting her client's trademark. Ms. Hong demonstrated exceptional ability in handling complex and protracted intellectual property cases. This lawsuit demanded persistence, extensive expertise, and sharp argumentation skills to navigate numerous hearings, supplement evidence, and litigate before the Ho Chi Minh City People's Court, with the participation of the Vietnam Intellectual Property Office.

This victory not only helped the client solidify their legal position but also prevented significant financial losses and damage to their reputation that would have resulted from having to change the trade name for their chain of nearly 2000 pharmacies.

• Reclaiming Trademarks for Australian and American Companies (2024): Hong demonstrated sharp strategic thinking by successfully assisting American and Australian clients in reclaiming trademarks that had been misappropriated in Vietnam. By employing a diverse range of strategic maneuvers, she compelled the opposing party to engage in negotiations and transfer the trademarks they had previously registered in Vietnam. As a result, the clients were able to regain their trademarks without having to endure a costly and protracted legal process.
• Contributing to the industry's development: Hong is not only a dedicated consultant but also a pioneer in sharing knowledge about intellectual property. She actively participates in media activities, seminars, and regularly contributes in-depth articles, providing valuable information about trademarks, disputes, and intellectual property infringements to businesses and the community.

           - Trademarks, trade names: What lessons can be learned from the recent pharmaceutical trademark lawsuit in VN?

           - When New Facts Will Be Accepted for an IP Appeal in Vietnam?

           - From China to Vietnam: Unfair competition – What key takesways for businesses?

           - From China to Vietnam: Trade Secrets Stolen – What Businesses Need to Know?

           - From China to Vietnam: Are Individual Voices Protected by Intellectual Property?

           - Protecting Unconventional Trademarks: Strategies for Businesses in Vietnam

           - Gathering Convincing Evidence: The Key to Success in Protecting Non-Traditional Trademarks in Vietnam

           - Color Trademark Litigation: Key Takeaways for Companies in Vietnam

With 15 years of experience, Ms. Hong has demonstrated exceptional professional competence and the ability to effectively resolve complex cases. She is a highly experienced, talented, dedicated, and visionary expert who always puts her clients' interests first and works tirelessly to achieve the best possible outcomes for them.

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