Trademark Watching

When is a Trademark Watching Service needed in Vietnam?

Our experience shows that early detection of likelihood of trademark infringement or misuse is critically important in any trademark protection strategy. What additionally important is that the deadlines associated with submitting objections (or oppositions) to an attempted registration by a third party of a conflicting trademark is met. Our trademark attorneys conduct trademark searches almost every day and, thus, put us in a strong position to help monitor and assess all new trademark registrations at the relevant national and international trademark registers to identify potential conflicts with the client’s trademarks. Our team will also work with you to create, submit and substantiate oppositions where necessary.

Which Trademark Watching Service should you use in Vietnam?

We understand that a strategy to manage a comprehensive trademark portfolio not only includes securing rights through registration, but also includes a well-designed enforcement program, of which Trademark Watch is a first, but important step for subsequent trademark opposition or cancellation proceedings to ensure continued protection of trademarks and brands in an efficient manner in Vietnam.

Our trademark lawyers check relevant trademark registers in Vietnam to identify identical and similar trademarks to your chosen mark. Where required, it may be accompanied by appropriate advice from our consultants. Our Trademark Watching Service can be tailored to meet any specific business needs from our client but, in general, may fall into:

• Identical trademark watch: Subject to client’s goals, we may conduct the searches for newly filed trademarks to identify those marks or devices (e.g. logos) that are visually or phonetically identical;

• Similar trademark watch: Identifies identical and confusingly similar marks;

• Trademark watch with opinion: Includes the attorney's recommendation on the results of the identical or similar trademark watch based on their consideration of your prior rights and the likely impact on your business and market share.